What is a Blockchain Asset?
Blockchain assets are a type of digital asset or cryptocurrency. Some represent stakes in a particular project or company. Others are intended to be currencies, like Bitcoin, and do not represent a stake in a particular organization.
With traditional assets, like Apple stock, most people only hold rights on paper, but do not actually hold the asset. In order to transfer or sell this asset, it has to be done for you by a third party. Blockchain assets, however, are digital, owned solely by you, and are immediately transferable, at any time, to any person. The Exodus wallet contains your keys to your assets safely offline, encrypted on your computer's hard drive.
This means that we at Exodus don't have access to the details of your portfolio and can't lose or misappropriate them. If our company suddenly dissolved for some reason, all Exodus wallets would continue to work on the computers they're installed on. Even if something caused the wallets to fail to work properly, your private keys would still be accessible to you, so you could easily reclaim your assets with a different wallet service.
Unlike a traditional exchange, bank, or broker, we do not hold any of our customer's funds at any point. Exodus makes money primarily through our partnership with exchange partners which you can read more about here: http://support.exodus.io/article/90-how-does-exodus-make-money